Incumbent in this position is responsible for planning, directing, and implementing overall activities for all database, advertising and media, public relations, promotions, players club, entertainment, special events and marketing efforts for San Felipe Casino. Develops and implements procedures, budget, goals, and objectives for the Marketing department. Incumbent is responsible for multiple subordinates.


  • Responsible for overall strategy, operation, and administration of San Felipe Casino marketing and promotion advertising policies relating to promotions, graphic design, customer relations, bus groups and tours, special events, and publicity.
  • Facilitate adequate availability, training, development, and performance management of subordinate personnel.
  • Develop and execute comprehensive marketing plans and programs, both short and long range, to achieve San Felipe Casino objectives. Ensure effective control of marketing results to meet targeted objectives.
  • Develop and manage Marketing Department operating budget.
  • Plan and oversee development and production of advertising and promotion activities including print, television, outdoor, direct mail, in-house and electronic media.
  • Oversee and evaluate market research and adjust marketing strategy to meet changing market and competitive conditions.
  • Direct and coordinate conception, scheduling, communication, and preparation of promotional and special events for San Felipe Casino.
  • Guide preparation of marketing activity reports and present to executive Casino and Tribal management. Review and analyze activities, costs, operations, and forecast data to meet stated revenue goals and objectives.
  • Monitor all public relations activities to ensure consistent and effective media relations and community awareness.
  • May perform functions of subordinate positions as needed.
  • Attend and satisfactorily complete all training as assigned by supervisor or Human Resources Department and ensure that staff satisfactorily completed required training.
  • Maintain professional appearance and hygiene
  • Perform work assignments in accordance with Casino Safety Policies and Procedures.
  • Other duties as assigned.


  • Integrity / Honesty

All San Felipe Casino employees must operate in an ethical manner by following all San Felipe Casino policies and procedures relating to cash transactions, handling, tracking, and proper behavior between staff and customers. Incumbent must conduct oneself above the appearance of doing something wrong.

  • Customer Service / Client Orientation

All San Felipe Casino employees must be able to develop a clear understanding of customers’ needs and goals while maintaining clear communication with customer regarding meeting their expectations. Must follow though and respond to customers’ requests and inform them of action taken in a courteous, professional manner.

  • Team Work

All San Felipe Casino employees must be competent in working effectively with division members and members of other divisions to resolve common issues or problems as well as listening and seeking others’ perspective on how to complete assignments. Keeps others informed and up to date about tasks, progress, or projects.

  • Goal and Task Management

Incumbents in this job need to be able to plan, prioritize, set goals, establish standards, coordinate tasks, show concern for deadlines, and track progress with respect to personal performance.

  • Manage Resources

Incumbent in this position must appropriately allocate a variety of resources that may include, materials, money, facilities, and equipment.  Requires the ability to assess needs and track progress.

  • Decisiveness

Incumbent in this position must be able to successfully determine and initiate a course of action.  Requires the consideration of multiple options, information sources, and development of contingency plans.

  • Vision

Incumbent in this position must have the ability to gain an understanding of where an organization is headed in light of internal and external trends and influences.

  • Marketing Knowledge

Incumbent in this position must have advanced understanding of the methods and techniques of promoting, communicating, and crafting elaborate marketing strategies and events; includes analyzing effectiveness of strategy and adjusting as needed.


  • Must be 21 years of age or above.
  • Must possess Class III Gaming License.
  • Must possess and maintain a valid, unrestricted New Mexico Driver’s License.
  • Bachelor’s degree in marketing, business administration or a related field preferred AND 5 years of progressive experience marketing and promoting in the Casino/Gaming industry, of which 3 years must have been in a supervisor capacity; or an equivalent combination of education and experience.
  • Extended working hours, including weekends, maybe required.

    Application Submission

    You may submit a job application by filling out and submitting the following form.
    An asterisk(*) indicates a required field.

    You may submit your resume here:

    Are you at least 21 years old? YesNo
    Are you legally eligible for employment in the U.S.? (if hired, verification will be required by law.) YesNo
    Date available to start work

    Have you worked for us before?YesNo

    Are you employed at the present time? YesNo
    Are you enrolled in a federally recognized Pueblo/Tribe? YesNo

    Have you ever filed an application for a gaming licence? YesNo
    If Yes, indicate the jurisdiction and final determination of the application:
    was your licence or qualification status ever revoked, suspended or terminated? YesNo
    If Yes, explain:
    Do you have any relatives or significant others working with us? YesNo
    If so, what is their name and in what department do they work:


    Are you a High School Graduate/GED Certification? YesNo

    Any vocational/technical or college/university hours? YesNo
    If Yes, please list any hours completed, or degree(s)

    PRIOR EMPLOYMENT - Please list last seven years of employment

    Job Responsibilities:

    Reasons for leaving:

    Would you like to list another employer? YesNo

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