BASIC PURPOSE:

The Director of Marketing is responsible for planning, directing, and implementing overall activities for all database, advertising and media, public relations, social media, promotions, players club,  special events and strategic marketing efforts for Black Mesa Casino. Develops and implements procedures, budget, goals, and objectives for the Marketing department.

TYPICAL FUNCTIONS:

  • Responsible for overall strategy, operation, and administration of Black Mesa Casino Marketing, Promotion and Advertising.
  • Facilitate adequate availability, training, development, and performance management of Marketing and Player’s Desk personnel.
  • Develop and execute comprehensive marketing plans and programs, both short and long range, to achieve Black Mesa Casino objectives. Ensure effective control of marketing results to meet targeted objectives.
  • Develop and manage Marketing Department operating budget.
  • Plan and oversee development and production of advertising and promotion activities including print, television, outdoor, direct mail, social media,  in-house and electronic media.
  • Oversee and evaluate market research and adjust marketing strategy to meet changing market and competitive conditions.
  • Direct and coordinate conception, scheduling, communication, and preparation of promotional and special events for Black Mesa Casino.
  • Guide preparation of marketing activity reports and present to executive Casino and Tribal management. Review and analyze activities, costs, operations, and forecast data to meet stated revenue goals and objectives.
  • Monitor all public relations activities to ensure consistent and effective media relations and community awareness.
  • May perform functions of subordinate positions as needed.
  • Attend and satisfactorily complete all training as assigned by supervisor or Human Resources Department and ensure that staff satisfactorily completed required training.
  • Maintain professional appearance and hygiene
  • Perform work assignments in accordance with Casino Safety Policies and Procedures.
  • Other duties as assigned.

REQUIRED COMPETENCIES

  • Integrity / Honesty

All Black Mesa Casino employees must operate in an ethical manner by following all Casino policies and procedures.

  • Customer Service / Client Orientation

All Casino employees must be able to develop a clear understanding of customers’ needs and goals while maintaining clear communication with customer regarding and meeting their expectations. Must follow though and respond to customers’ requests, and inform them of action taken in a courteous, professional manner.

  • Team Work

All Casino employees must be competent in working effectively with Casino Team members and members of other divisions to resolve common issues or problems, as well as listening and seeking others’ perspective on how to complete assignments. Keep others informed and up to date about tasks, progress, or projects.

  • Goal and Task Management

Must be able to plan, prioritize, set goals, establish standards, coordinate tasks, show concern for deadlines, and track progress with respect to personal performance.

  • Manage Resources

Must appropriately allocate a variety of resources that may include, materials, money, facilities, and equipment.  Requires the ability to assess needs and track progress.

  • Decisiveness

Must be able to successfully determine and initiate a course of action.  Requires the consideration of multiple options, information sources, and development of contingency plans.

  • Vision

Must have the ability to gain an understanding of where an organization is headed in light of internal and external trends and influences.

  • Marketing Knowledge

Must have advanced understanding of the methods and techniques of promoting, communicating, and crafting elaborate marketing strategies and events; includes analyzing effectiveness of strategy and adjusting as needed.

MINIMUM QUALIFICATIONS:

  • Must be 21 years of age or above.
  • Possess sensitivity to Native American Indian/Tribal Culture.
  • Must be able to obtain a Gaming License through thorough background and credit check.
  • Must possess and maintain a valid, unrestricted Driver’s License.
  • Bachelor’s degree in marketing, business administration or a related field preferred AND 5 years of progressive experience marketing and promoting in the Casino/Gaming industry, of which 3 years must have been in a supervisor capacity; or an equivalent combination of education and experience.
  • Extended working hours, including weekends, maybe required.

    Application Submission

    You may submit a job application by filling out and submitting the following form.
    An asterisk(*) indicates a required field.

    You may submit your resume here:






    Are you at least 21 years old? YesNo
    Are you legally eligible for employment in the U.S.? (if hired, verification will be required by law.) YesNo
    Date available to start work

    Have you worked for us before?YesNo



    Are you employed at the present time? YesNo
    Are you enrolled in a federally recognized Pueblo/Tribe? YesNo




    Have you ever filed an application for a gaming licence? YesNo
    If Yes, indicate the jurisdiction and final determination of the application:
    was your licence or qualification status ever revoked, suspended or terminated? YesNo
    If Yes, explain:
    Do you have any relatives or significant others working with us? YesNo
    If so, what is their name and in what department do they work:

    EDUCATION

    Are you a High School Graduate/GED Certification? YesNo

    Any vocational/technical or college/university hours? YesNo
    If Yes, please list any hours completed, or degree(s)



    PRIOR EMPLOYMENT - Please list last seven years of employment










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    Reasons for leaving:

    Would you like to list another employer? YesNo










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